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New.Earth Sells in Domain Aftermarket for $18,000

The domain “New.Earth” which was hand registered at our standard pricing on Launch Day November 2015 just sold for $18,800 USD by Legal Brand Marketing. This is exciting news because it gives us a glimpse into the value that .Earth domains have. The right name can really give oomph to your brand, project or cause. A […]

Twenty Years of ICANN Community Success

  Five years ago this month ICANN, the organization charged with overseeing the global domain name system cleared the delegation of the first four new generic Top-Level Domains (gTLDs) of its New gTLD Program — later paving the way to make .EARTH possible. ICANN has been around for 20 years, and we spent last week […]

Advancing Brand Activism with a .Earth Domain Name

As President Donald Trump approaches nearly 200 days in office, we are living in an increasingly divisive political arena where the truth often gets distorted through bullying and blatant lies – clearly motivated by a deeply insecure Trump. Many people in the United States are shocked on a daily basis of Trump’s Twitter missives, which […]

New Top Level Domains Like .Earth Build Better Brands

While much has been said about the viability of new domain extensions, this new movement helps support one of the most important tools in your marketing arsenal – branding. Companies spend billions annually on building brands, with an ever-widening array of digital and social media channels. However, one of the most important pieces of branding […]

Why Premium .Earth Domain Names Matter

Since nearly every aspect of our lives has become contained and managed on the Internet, now is the right time to create the digital foundation for everyone to have a voice when it comes to global issues. With the new .Earth domains gaining momentum in the marketplace, this new “right of the dot” branding approach can serve […]

Breaking the Internet “Right of the Dot” Myths

One of the largest expansions of the Internet is happening as we speak – where many brands, companies, governments and individuals are securing domain names that expand beyond the traditional “dot com” or “dot net.” There is a world of options for “right of the dot” domain names for both brand names (think .Apple, .Microsoft […]